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The clever through ball, the perfectly weighted cross,
theback heel, the switch, the quick throw out of goal,
theflick, the slicing run through the middle…. the great
playmakers combining with their strikers to give us
OMG* goals - it’s why we watch the game.

Put the ASSIST and SCORER together and you have
the reason why we love football – and the making of a
beautiful new game.

* txt for oh-my-god

Introducing 2UP:

The sweetest parts of our game are now a revolutionary new pool based txt game that’s played during live football.

The aim: pick the ASSIST & SCORER
The thrill: using your wit, reading the game and calling it right
The rewards: £1000’s, £10,000 and potentially £100,000
for every goal.

If costs £2 to play 2UP, with every play contributing to a live pool for the next goal. The more people who play, the bigger the pools.

At any point during a live Premiership game, if you think a goal is looming and a sense of who may combine to make it, then simply TXT the
ASSIST + SCORER & you’ll instantly enter a
pool for that goal.

A correct call could see you walk away £1000’s.

It’s only £2 a game & there’s nothing like play2UP anywhere in the football world.


We hope your skill and football nous is richly rewarded & you enjoy the game.

2UP & PFA

PLAYUP is the official sponsor of the PFA's Fans Award for the next three years until the end of the 2009/10 football season. PLAYUP will sponsor the Award with it’s football game, 2UP.

Through the PFA sponsorship, PLAYUP has enabled fans to
be able to vote for their player of the month via text, as well
as email. One lucky voter from either voting system, who
chooses the winning player for the month from each
Division, wins the opportunity to go pitch-side to meet the
player and present them with a trophy to recognise the
player’s achievements over the month.

PlayUP to Sponsor the PFA Fans’ Awards

7th February 2008, London: New interactive gaming company PlayUP, is to become the official sponsor of the PFA’s Fans Award for the next three years until the end of the 2009/10 football season. They will sponsor the Award with their football game, 2UP.

The Award, now known as “The PFA 2UP Fans’ Awards”, allows fans to vote for their favorite player of the month, every month, on the PFA official website www.givemefootball.com. To date over 1-million fans have participated in the monthly vote across all four English leagues.

Pip Watkins, Commercial Director for PlayUP, said; "We are delighted to be working with the PFA to launch our new game to the UK market. We know fans will really enjoy playing 2UP and are now able to vote for their favorite players via text as well, enhancing their enjoyment of the game. We are pleased we are able to do this with such an established and respected body as the PFA and look forward to a long and successful business partnership."

Gordon Taylor O.B.E, Chief Executive of the PFA and Honorary President of FIFPro, commented; "I am delighted to welcome PlayUP as a commercial partner and sponsor of the PFA Fans' Awards."

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